How to Ask for Dental Reviews the Right Way (Without Getting Flagged)
The way most dental practices ask for reviews is either ineffective or against Google's rules. Here is the compliant, high-conversion method that actually works.
Reviews are the most important marketing asset a dental practice has. They drive local SEO, they build trust, and they close fence-sitters. But most practices ask for them in ways that are either ineffective, annoying, or in violation of Google's guidelines.
What not to do
- Do not offer discounts or gifts in exchange for reviews (against Google policy)
- Do not ask every patient — screen for satisfaction first
- Do not let the dentist ask in the operatory (feels coercive)
- Do not send the request days after the visit when the moment has faded
- Do not make patients hunt for the review link
The method that works
Send a two-step SMS within 60 minutes of the visit ending. Step one: "How was your visit today, on a scale of 1-10?" Patients who reply 9 or 10 get step two: a direct Google review link. Patients who reply 8 or below get routed to a private feedback form — so you can fix the issue before it shows up publicly.
Respond to every review
Google rewards engagement. Respond to every review within 24 hours — positive and negative. Thank the happy ones. For negative reviews, respond calmly and invite them offline. Never argue in public. Your response is read by every future patient comparing practices.
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