The #1 CRM for dentists to automate patient follow-ups, appointments, and reviews.
Get 30 Days Free Trial + a Free Live Bootcamp where we launch your dental CRM software together.
What Is a Dental CRM for Dentists?
Think of it as your digital practice manager that never sleeps, never forgets a follow-up, and keeps every patient interaction organized in one place.
A CRM (Customer Relationship Management) system is software that helps you track every patient from their first inquiry to completed treatment—and everything in between.
For dental practices, it means no more sticky notes, forgotten follow-ups, or losing track of treatment plans. Everything is tracked automatically, and your team always knows exactly what to do next.
Bottom line: A CRM helps you work ON your practice, not just IN it.
What's Actually Costing Your Dental Practice Money
These are the real problems dental practices deal with every single day—and they're quietly killing your bottom line.
Patient called about a root canal. You meant to follow up about treatment. Now it's 2 weeks later and they went to another dentist.
Cost: $500-$3,000 per missed follow-up
You presented a $5,000 treatment plan. Patient said “I'll think about it.” Then... crickets. No follow-up system = zero case acceptance.
Cost: 40-60% of treatment plans never close
Patient had their cleaning 6 months ago. You forgot to reach out for their next hygiene visit. They found a new dentist closer to home.
Cost: $400-$1,200 per forgotten patient/year
You provide excellent dentistry but have 8 Google reviews. The practice down the street with 147 reviews gets all the new patients.
Cost: Losing 70% of potential new patients
Spending $3K/month on Google Ads, direct mail, and social media. No idea which channel actually brings in valuable patients.
Cost: Wasting 40-60% of marketing budget
Patient calls to reschedule. You scramble through sticky notes, texts, and old charts trying to remember their treatment history and preferences.
Cost: Looking unprofessional + wasted time
Add it all up:
$75,000 - $300,000+ in lost revenue per year
These aren't small problems. They're the difference between a struggling practice and a thriving one.
Why Every Dental Practice Needs Dental CRM Software
A CRM isn't just “nice to have”—it's the difference between staying small and scaling profitably.
Automatic follow-ups convert 40-60% more treatment plans into accepted cases
Recall reminders bring back patients year after year
Treatment upsell prompts during hygiene visits add $300-800 per patient
Every call, form, and text captured automatically
Instant notifications so you respond in minutes, not hours
Automatic nurture sequences keep you top-of-mind
Complete history of every patient at your fingertips
Seasonal promotions sent automatically (whitening in June, etc.)
Birthday campaigns make patients feel valued
Automatic review requests after every job (while they're still happy)
SMS + email reminders that actually get responses
Direct links to Google/Facebook make it dead simple
Your competitors are using CRMs. They're following up faster, closing more cases, and attracting your potential patients while you're still digging through paperwork.
The question isn't “Do I need a CRM?”
It's “How much longer can I afford NOT to have one?”
Built for service businesses like yours. Unlike generic CRMs that make you adapt to them, this dental CRM was designed specifically for dentists and healthcare practices from day one.
Stop paying for 5 different tools. GoHighLevel combines CRM, phone system, email, SMS, scheduling, and more.
Save $500-1,500/month on software
Your techs are in the field, not at a desk. Full mobile app means they can update jobs, text customers, and close deals on-site.
Work from anywhere, anytime
Text customers from your business number. They respond, it goes straight to your CRM. No more personal cell phone numbers given out.
95% open rate vs 20% for email
Customers book appointments online 24/7. Syncs with your calendar. Sends automatic reminders to reduce no-shows.
70% reduction in no-shows
Know exactly which marketing channel (Google Ads, Facebook, referrals) brings in the most profitable jobs.
Stop wasting money on ads that don't work
Automatically request reviews after every job. Monitor all review sites in one place. Respond instantly to build trust.
Get 10x more 5-star reviews
✓ Built-in phone system (VoIP)
✓ Two-way SMS texting
✓ Email marketing automation
✓ Voicemail drops
✓ Call recording & tracking
✓ Online appointment booking
✓ Calendar sync (Google, Outlook)
✓ Automated reminders (SMS + email)
✓ Team calendar management
✓ Service area routing
✓ Complete customer profiles
✓ Job history tracking
✓ Equipment/system records
✓ Customer segmentation
✓ Lifetime value reporting
✓ Digital estimate creation
✓ Online payment processing
✓ Proposal tracking (opened/viewed)
✓ Automated follow-up sequences
✓ Revenue forecasting
✓ Drip email campaigns
✓ SMS marketing sequences
✓ Seasonal promotions
✓ Birthday/anniversary campaigns
✓ Referral program automation
✓ Lead source tracking
✓ Revenue dashboards
✓ Conversion rate reports
✓ Tech performance metrics
✓ ROI on marketing spend
Before vs. After GoHighLevel
See exactly what changes when you implement a proper CRM system.
You have 23 sticky notes with patient names and numbers scattered on your desk
Spend 45 minutes trying to remember who needs a recall appointment from last week
Miss a $4,500 crown case because you forgot to follow up after sending the treatment plan
Your assistant calls asking about a patient—you have no idea what procedures they had
Open dashboard: 8 follow-ups scheduled, automatically sorted by priority
System already sent 3-day treatment plan reminder to that $4,500 crown case—patient replies “Let's schedule it”
Click one button, see complete patient history: last cleaning March 2024, pending implant consultation
Spend 10 minutes on actual patient care instead of hunting for information
Phone rings off the hook—write names on whatever paper you can find
Lose 40% of new patient leads because you can't call everyone back the same day
Patients complain: “I called 3 times and never heard back”
No idea which marketing brought in the flood of calls—just keep spending everywhere
Every call, text, and web form automatically logged with timestamp and source
Auto-responder texts every lead within 60 seconds: “Got your message! We'll call by 2pm”
Dashboard shows 73% of leads came from Google Ads—now you know where to invest more
Convert 65% of leads into booked appointments vs. 25% before
Scramble to fill the schedule—dig through old patient files trying to remember who might need a recall
Schedule gaps mean lower revenue and stressed staff
Past patients forget about you and find a new dentist
System automatically sent “6-Month Checkup Special $99” reminder to 847 past patients
Book 127 hygiene appointments in 3 days without making a single manual call
Schedule stays full because you're proactively reactivating patients
Already have 200+ whitening consultations pre-booked for Valentine's season
The difference isn't small adjustments—it's a complete transformation in how your business operates.
Dental CRM Software Features to Scale Your Practice
Explore how each CRM for dentists feature directly impacts your bottom line.
Real Impact:
Dental practices using unified communication respond 3x faster to new patient inquiries and close 42% more treatment plans—simply because they never miss a message.
Dominate Your Local Market with Built-In SEO Tools
Show up first when patients search “dentist near me”—and convert them into appointments instantly.
97%
of people search online for local services
“Near Me”
searches increased 900% in the last 2 years
76%
call businesses within 24 hours of searching
What it does:
Result: Rank #1 in 10+ cities at once
What it does:
Result: 10x more 5-star reviews = higher Google rankings
What it does:
Result: Show up in Google's Map Pack (top 3 results)
What it does:
Result: 2x your marketing ROI by investing in what works
What it does:
Result: Rank for 100+ buying-intent keywords organically
What it does:
Result: Lower bounce rate = Google ranks you higher
✓ Optimize Google Business Profile (hours, photos, services)
✓ Create pages for every city/neighborhood you serve
✓ Add service area radius to reach surrounding towns
✓ List on local directories (Healthgrades, Zocdoc, Yelp)
✓ Get 50+ Google reviews (target: 5+ per month)
✓ Respond to every review within 24 hours
✓ Showcase reviews with photos on website
✓ Feature customer testimonials with real names + locations
✓ Write blog posts targeting “[city] + dentist” keywords
✓ Answer common questions (costs, procedures, insurance)
✓ Share seasonal dental tips (holiday whitening, back-to-school checkups)
✓ Post before/after photos on social media + website
✓ Monitor keyword rankings weekly
✓ See which pages generate most calls/leads
✓ A/B test headlines, CTAs, and service descriptions
✓ Double down on what's working, cut what isn't
GoHighLevel's local SEO tools help you dominate your service area—so you're the first call every time.
Dental CRM Software Pricing—Plans for Every Practice
No confusing tech jargon. Here's what you actually get at each level.
30-day free trial
What you get:
Perfect for:
Solo dentists or 1-2 person practices just getting started with CRM
💡 Real Cost Check:
Replaces $150+/mo in separate tools (scheduler + CRM + texting)
30-day free trial
Everything in Starter, plus:
Perfect for:
Established dental practices with 3-10+ employees looking to scale fast
💰 ROI Estimate:
Book 20 extra patients/mo = $7,000+ revenue. This pays for itself 20x over.
30-day free trial
Everything in Unlimited, plus:
Perfect for:
Marketing agencies or consultants managing dental clients (or DSOs with 5+ locations)
🚀 Agency Opportunity:
Sign 10 dental clients at $299/mo = $3,000/mo recurring while paying only $497
1. Phone Number ($3-10/mo per number)
To send texts and make calls, you need a dedicated business number. GoHighLevel resells Twilio numbers—about $5/mo for a local number.
2. Text/Call Usage ($0.01-0.05 per message/minute)
SMS: ~$0.01 per text. Calls: ~$0.02/min. Budget $30-100/mo if you text frequently (most dental practices spend $50/mo).
3. AI Chat Widget (Optional, $497/mo)
AI-powered chat bot to answer questions 24/7. Not required, but helpful for off-hours leads.
4. Premium Integrations (Varies)
Some apps (Zapier, QuickBooks) may charge their own fees. Most free integrations work fine.
Plus: Hours wasted switching between apps and fixing broken integrations
Save $171-526/mo + everything works together seamlessly
Test-drive every feature. Cancel anytime. Most dental practices never look back.
Average payback period: 2-4 weeksDental CRM Comparison: Best CRM for Dentists vs. Alternatives
How does GoHighLevel stack up against dental practice management software? Here's the unfiltered truth.
| Feature | GoHighLevel | Dentrix | Eaglesoft | OpenDental | Curve Dental |
|---|---|---|---|---|---|
| Pricing (Monthly) | $97-297 | $300-700+ | $350-600+ | $350-550 | $349-549 |
| Best For | Marketing + Patient Communication | Large practices (clinical focus) | Enterprise multi-location | Small practices (basic PM) | Cloud-based clinical |
| SMS Marketing | Add-on only | ||||
| Email Marketing | |||||
| Landing Pages | CMS Hub only | ||||
| Online Booking | Requires integration | ||||
| Workflow Automations | Unlimited | Limited | Limited | Pro+ only | |
| Review Management | Basic | Basic | |||
| Payment Processing | Requires integration | ||||
| QuickBooks Integration | |||||
| Mobile App | |||||
| Learning Curve | Moderate | Steep (complex) | Easy | Easy | Moderate-Steep |
When to choose Dentrix:
When to choose GoHighLevel:
Bottom line: Dentrix = clinical powerhouse. GoHighLevel = marketing & patient engagement powerhouse.
When to choose OpenDental/Curve:
When to choose GoHighLevel:
Bottom line: OpenDental/Curve are good for clinical management, but lack marketing firepower. GoHighLevel fills your schedule.
When to choose HubSpot:
When to choose GoHighLevel:
Bottom line: HubSpot is built for Fortune 500 companies. GoHighLevel is built for dental practices.
Best for Small-Medium Practices
GoHighLevel
All-in-one marketing + patient communication for $297/mo
Best for Large Practices
Dentrix
Enterprise clinical + insurance management
Best for Simplicity
OpenDental
Basic practice management for beginners
Try it risk-free for 30 days. No credit card required. Switch if it's not the right fit.
94% of users stay after their trialGoHighLevel: Pros & Cons for Dental Practices
We're not going to sugarcoat it. Here's what works brilliantly—and where it falls short.
1. All-in-One Platform (No More App Switching)
CRM + calendar + SMS + email + landing pages + automation—all in one login. Saves 2-3 hours/week vs. juggling 5+ tools.
2. Crazy-Good Marketing Automation
Set up a sequence once (e.g., “3 texts + 2 emails after estimate”) and it runs forever. Converts 40-60% more leads into jobs.
3. Built-In SMS (Not an Add-On)
Text customers directly from the CRM. No need for separate apps like SimpleTexting ($50-100/mo saved).
4. Unlimited Contacts & Pipelines
Most CRMs charge per contact. GoHighLevel doesn't. Import 10,000 past customers? No problem, no extra cost.
5. Two-Way Google Calendar Sync
Customers book appointments online → auto-blocks your Google Calendar. No double-bookings, ever.
6. White-Label Mobile App (Looks Like You Built It)
Customers download “[Your Company Name]” app to book service, pay invoices, and message you. Insane for branding.
7. Pricing That Doesn't Scale with Usage
$297/mo whether you have 100 customers or 10,000. No surprise charges for adding team members or contacts.
8. Active Community & Templates
50,000+ users share automation templates, email sequences, and landing pages. Copy-paste proven funnels in 5 minutes.
1. Steeper Learning Curve Than Simple Tools
It's not “plug and play” like Housecall Pro. Expect to spend 2-3 hours learning workflows. Worth it long-term, but annoying at first.
2. No Built-In Clinical Charting
If you need detailed treatment charting and clinical notes, you'll need a separate tool (Dentrix or OpenDental). GoHighLevel focuses on marketing, not clinical records.
3. SMS/Calling Costs Add Up
$297/mo doesn't include text/call usage. Budget $50-100/mo extra if you're texting 500+ customers monthly.
4. Reporting Could Be More Visual
Data is there, but dashboards aren't as pretty as HubSpot's. You get spreadsheets vs. flashy graphs. Functional, not fancy.
5. Occasional Bugs (It's Still Evolving)
GoHighLevel ships updates fast, but sometimes things break temporarily. Support fixes issues quickly, but it's not 100% bulletproof.
6. Not Ideal for Multi-Location DSOs (Unless You Pay $497/mo)
The $297 plan maxes out at 3 locations. If you have a 10+ location DSO, you'll need the $497 SaaS plan or Dentrix Enterprise.
7. Overkill If You Only Need Basic Scheduling
If you just want a digital calendar and invoicing, GoHighLevel is too much. Stick with Acuity ($15/mo) or Square Appointments.
8. Email Deliverability Requires Setup
To avoid spam folders, you need to configure SPF/DKIM records. Not hard, but non-tech owners might need help.
❌ You need heavy clinical charting features (use Dentrix instead)
❌ You run a 10+ location DSO and can't afford $497/mo
❌ You're 100% analog and hate tech (stick with paper charts)
❌ You only want a simple scheduler, not marketing automation
❌ Your team refuses to learn new software (culture problem)
✅ You want to 2x patient volume in the next 12 months
✅ You're willing to invest 2-3 hours learning upfront
✅ You're tired of paying $500+/mo for separate tools
✅ You need marketing + patient communication in one platform
✅ You value automation over manual busywork
4.3/5
Average rating on G2
(1,200+ verified reviews)
89%
Would recommend to a friend
(TrustRadius survey)
6-12
Months to see full ROI
(Based on user case studies)
GoHighLevel isn't perfect—but for 90% of dental practices, it's the best bang for your buck.
You'll love it if:
You'll hate it if:
Try the 30-day free trial. If it's not a fit, you've lost nothing. If it clicks, you'll wonder how you survived without it.
Start your 30-day trial. Test every feature. Cancel anytime if it doesn't deliver.
No credit card required to startReal ROI Scenarios: What GoHighLevel Will Actually Make You
Numbers don't lie. Here's exactly how much revenue you can expect—based on real dental practice data.
$350
Avg dental visit value
(hygiene/procedure)
+40%
Lead-to-customer
conversion lift
20-30
Extra patients
booked per month
$7-10K
Extra monthly
revenue
1-2 person practice, 20-30 leads/month
Before GoHighLevel:
After GoHighLevel (6 months):
Monthly Gain: +$9,000
Investment: $297/mo + $50 SMS = $347
ROI: 26x
Payback period: 11 days
Small team, 60-80 leads/month
Before GoHighLevel:
After GoHighLevel (6 months):
Monthly Gain: +$26,400
Investment: $297/mo + $80 SMS = $377
ROI: 70x
Payback period: 4 days
Multi-location, 150+ leads/month
Before GoHighLevel:
After GoHighLevel (6 months):
Monthly Gain: +$62,500
Investment: $297/mo + $150 SMS = $447
ROI: 140x
Payback period: 2 days
15% conversion boost
Auto-reply within 60 seconds. 78% of customers choose whoever responds first. You win by default.
20% conversion boost
80% of sales happen after 5+ touchpoints. Automation does this for you—no manual work.
25% revenue increase
Seasonal reminders (“Time for your annual AC tune-up!”) bring back past customers automatically.
10% increase
Instant quotes, online booking, and professionalism make you the obvious choice vs. competitors.
$39,600
Current monthly revenue (without CRM)
+40-60%
Revenue increase with GoHighLevel
$55-63K
New monthly revenue in 6-12 months
• Automated appointment reminders
• Basic follow-up sequences
• Online booking form
Expected ROI: 15-20x ($297 → $4,500-6,000/mo gain)
• Multi-step nurture campaigns
• Review automation + local SEO
• Email + SMS marketing blasts
• Landing pages for Google Ads
Expected ROI: 50-100x ($297 → $15,000-30,000/mo gain)
Try GoHighLevel risk-free for 30 days. See your conversion rate climb in real-time.
Copy-Paste Templates Built for Dental Practices
Don't start from scratch. Use proven templates that convert leads into booked appointments—starting in 5 minutes.
Launch in Minutes
Import a template, tweak your logo, and you're live. No design skills required.
50,000+ Shared Templates
GoHighLevel's community shares winning funnels, emails, and SMS sequences daily.
Battle-Tested Copy
Written by marketers who know dental. 40-60% conversion rates out of the box.
Includes:
Example Subject Lines:
“Your treatment plan is ready—let's schedule your appointment”
“It's time for your 6-month cleaning—book now $99”
Includes:
Example Messages:
“Hi Sarah! Your cleaning appointment is tomorrow at 2pm. Reply YES to confirm! 🦷”
“Thanks for visiting! Here's your treatment plan: [link]. Questions? Just reply! 😊”
Includes:
Conversion Rates:
30-50% lead capture rate (vs. 5-10% on generic pages)
Includes:
Smart Features:
Pre-fills customer data if they've booked before. Auto-blocks your calendar.
Includes:
Time Saved:
10-15 hours/week (no more manual follow-ups)
Includes:
Results:
10x more reviews in 90 days (vs. asking manually)
Subject:
Questions about your treatment plan, [First Name]?
Body:
Hi [First Name],
Just wanted to check in—did you have any questions about the treatment plan we discussed for your [Procedure]?
Quick reminder: We have flexible financing options and can get you scheduled this week.
Reply “YES” to book, or call us at [Phone].
Best regards,
Dr. [Your Name]
Sent: 24 hours before appointment
Hi [First Name]! Reminder: Your dental appointment is tomorrow at [Time] with Dr. [Name].
Please arrive 10 mins early. Need to reschedule? Reply “RESCHEDULE”
See you soon! - [Practice Name]
Get Your Free Dental Consultation Today
✓ Comprehensive exam included
✓ Same-day appointments available
✓ 15+ years of experience
[Form: Name, Email, Phone, Concern]
Book My Free Consultation
Trigger: 1 hour after appointment complete
Hi [First Name]! Thanks for visiting [Practice Name]. How was your experience?
Leave us a quick Google review and get entered to win a FREE teeth whitening session!
[Review Link]
(Auto-sent via SMS + Email)
Start your 30-day trial and import any template you want. No design work, no copywriting, no learning curve.
Launch your first campaign in under 10 minutesWhat Dental Practices Say About GoHighLevel
Don't take our word for it. Here's what real dental practice owners are saying.
4.3/5
Average rating
1,200+
Verified reviews on G2
89%
Would recommend
50K+
Active users
Dr. Mike Johnson
Smile Bright Dental, TX
Doubled my new patient bookings in 8 months. Before GoHighLevel, I was losing 40% of leads because I couldn't follow up fast enough. Now everything's automated—texts, emails, reminders. I book 60% of consultations instead of 30%. Worth every penny.
Verified PurchaseDr. Sarah Chen
Coastal Dental Care, CA
Saved me $500/month in software costs. I was paying for Calendly, Mailchimp, SimpleTexting, and HubSpot. GoHighLevel does all of that for $297. Plus, my reviews went from 12 to 80+ in 6 months thanks to automated requests.
Verified PurchaseDavid Patel
Precision Air, FL
My team actually uses it. We tried ServiceTitan—too complicated. Housecall Pro—too basic. GoHighLevel hits the sweet spot. My techs love the mobile app for updating job status, and I love seeing every lead in one place.
Verified PurchaseTom Williams
Elite Heating & Cooling, OH
Learning curve was steep but worth it. Took me 2 weeks to get comfortable, but once I did, wow. The automation alone saves me 10 hours/week. Only complaint: reporting could be prettier. But functionality? Top-notch.
Verified PurchaseDr. Lisa Rodriguez
Desert Dental Group, AZ
No more missed appointments. We had a 20% no-show rate before. Now it's under 5% thanks to automated reminders. Plus, customers love the “tech is on the way” texts. Makes us look professional.
Verified PurchaseDr. Jason Brown
Family Dental Health, GA
ROI is insane. I pay $297/mo and make an extra $15K/mo from closed deals I would've missed. Do the math—that's 50x return. If you're on the fence, just try the free trial. You'll never go back.
Verified PurchaseReal contractor success story with GoHighLevel
How dental practices scale with automation
Complete walkthrough of CRM features
1
All-in-One Solution
“Finally, one tool for everything”
2
Time-Saving Automation
“10+ hours saved per week”
3
Higher Conversion Rates
“40-60% more leads close”
4
Cost Savings
“Replaces $500+/mo in tools”
“Learning curve is real”
Some users (15-20%) found the initial setup confusing. However, most say it's worth the 2-3 hours of onboarding.
“SMS costs add up”
Heavy texters report $80-150/mo in usage fees. But most agree it's still cheaper than standalone SMS tools.
“Occasional bugs”
GoHighLevel ships updates fast, which sometimes causes glitches. Support usually fixes issues within 24 hours.
Try it free for 30 days. See why 89% of users would recommend it to a friend.
Honest answers to the questions we hear most from dental practice owners and managers. No BS. No sales pitch. Just real info.
Get 30 days free + join our live bootcamp where we launch your HighLevel system together in just 48 minutes.
Get 30 Days Free Trial + a Free Live Bootcamp where we launch your dental CRM software together.
No product. No tech skills. No experience needed. Walk out with a fully launched, ready-to-run dental CRM system.
What's Included
Complete system setup during the live bootcamp. Walk out ready to run.
Full access to everything. Cancel anytime. No contracts or commitments.
HighLevel coach guides you through every step in breakout rooms.